Solve Real Bottlenecks with Proven Methodology
The Ethnographic AI Integration Model — A research-backed framework for healthcare operations transformation.
Our 3-Phase Methodology
We built the first healthcare consulting framework explicitly based on ethnographic research. Here’s how we transform your organization in 26 weeks.
Ethnographic Discovery
Weeks 1-4Core Philosophy: Don’t ask what’s broken—observe what’s actually happening.
What We Do:
- Shadow physicians and staff in natural environment
- Identify hidden patterns and root causes
- Map technology orientation by behavior (not role)
- Document cultural adoption barriers
Strategic Analysis & AI Mapping
Weeks 5-22Core Philosophy: Diagnose the problem first, then determine if AI fits.
What We Do:
- Categorize bottlenecks (Documentation, Flow, Decision Support)
- Match AI solutions to technical fit and ROI potential
- Design pilot programs for “Tech Enthusiasts” vs “Pragmatists”
- Create implementation roadmap with clear milestones
Implementation & Transition
Weeks 23-26Core Philosophy: Our job is to make ourselves unnecessary.
What We Do:
- Train internal champions to lead optimization
- Create playbooks and standard operating procedures
- Establish success metrics dashboard
- Hand off “Next Opportunities” roadmap
Why We Are Different
Traditional consulting often fails in healthcare. Here’s why our approach works.
Ethnography, Not Surveys
We observe actual behavior. Surveys tell you what people think they do; we see what they actually do.
Behavior, Not Role
We segment by tech orientation. A senior MD might be a tech enthusiast; a young nurse might resist. We map reality.
Independence, Not Dependency
Success means you don’t need us anymore. We build your internal capability to innovate.
Ready to Transform?
If you’re a physician group or healthcare provider struggling with operational inefficiencies, let’s start a conversation.
What Happens Next:
- Free Consultation (30 min): We assess fit and challenges
- Custom Proposal: We outline approach and investment
- Phase 1 Kickoff: We begin discovery with minimal disruption